How do business clients choose a law firm?
Rarely by searching "commercial solicitor" and clicking the first result. More often:
- A referral from an accountant, a bank or another client.
- A look at the partner's profile and LinkedIn.
- A check of whether the firm knows their sector.
- A read of something the firm has written on their problem.
Your website has to pass that check in about two minutes.
What does a commercial firm's website need?
Feature Why
Partner and fee earner profiles
Experience, sectors, notable (publishable) matters, directory recognition
Sector pages
Tech, property, healthcare, hospitality: whatever your real strengths are
Service pages
Corporate, commercial contracts, disputes, employment for employers, commercial property
Insights
Short, useful articles on real business questions, with a named author
SRA price pages where needed
Debt recovery up to £100,000, licensing applications and employer tribunal defence are listed
Referrer page
For accountants and other introducers
What do commercial law websites usually get wrong?
- Every firm says the same thing. "Commercial, pragmatic, partner-led." So does everyone else.
- Profiles are thin. A photo and a paragraph that could describe any lawyer.
- Insights are news, not help. A post about the firm's charity run is not a reason to instruct you.
- No sector story. If you are strong in hospitality, the website should make that obvious.
What pages should a commercial law firm website have?
Page Purpose
Home
Your niche in one sentence, then sectors and people
Corporate
Sales, acquisitions, investment, shareholder agreements
Commercial contracts
Terms of business, supply, distribution, technology
Disputes
Commercial litigation, shareholder disputes, debt recovery
Employment for employers
Contracts, HR support, tribunal defence
Commercial property
Leases, acquisitions, landlord and tenant
Sectors
One page per sector you genuinely know well
People
Detailed partner and fee earner profiles
Insights
Useful articles with named authors
Fees
SRA price information for listed business services
How do insights win commercial work?
Business owners often research a problem before they call a lawyer: "Can I stop a departing director poaching staff?" or "What happens if a shareholder wants out?" A short, clear article that answers that question, written by a named partner, does three jobs at once. It shows expertise, it gives Google and AI tools something specific to quote, and it gives referrers something useful to forward.
What does it cost?
Group
From £7,500
Multi-office firms and firms with 20+ fee earners
Practice
From £3,995
Firms with several practice areas and teams
Starter
From £1,995
Sole practitioners and single practice-area firms
Hosting and care: £65 a month, rolling, 30 days' notice. Quotes are held for seven days.