What does good legal content look like?
| Good legal content | Typical law firm content |
|---|---|
| Opens with the answer: "Uncontested probate usually takes 6 to 9 months" | Opens with "Losing a loved one is never easy" |
| Uses the client's words: "split up", "sacked", "buying a flat" | Uses the lawyer's words: "dissolution", "dismissal", "acquisition" |
| Has a named author with real qualifications | Has no author |
| Gives a price or range where the SRA asks for one | Says "contact us for a quote" |
| Is dated and reviewed | Was written in 2019 and never touched again |
What do we write?
Practice-area pages:
one per area, per office where it makes sense
Client guides:
"How much does a divorce cost?", "What does an executor do?", "Can I be dismissed while on sick leave?"
FAQs:
short, answer-first, marked up for Google and AI tools
Fee earner profiles:
experience, qualifications and the work they actually do
Price pages:
for services covered by the SRA Transparency Rules
How does it work?
- A short call or written questionnaire with the fee earner.
- We draft.
- The fee earner checks for legal accuracy and adds anything we missed.
- Your COLP reviews anything with a regulatory angle.
- We publish, with author markup and the date.
What does it cost?
Content is included in your website build, and in the SEO and AI visibility tiers below.
Authority
£3,997 per month
Growth
£1,997 per month
Local
£497 per month
Rolling monthly, 30 days' notice, no minimum term. No ranking, citation or revenue outcome is promised, because Google and AI providers decide those.
Frequently asked questions
Are your writers lawyers?
No. Our writers specialise in legal content and work from your fee earners' input. Every piece is checked for legal accuracy by your firm before it is published.
Will the content sound like our firm?
Yes. We agree a tone of voice at the start and use your fee earners' own explanations wherever we can.
Do you use AI to write content?
We use AI tools to help with research and first drafts, but every piece is edited by a person and checked by your firm. Google cares whether content is helpful and accurate, not how it was drafted.
How often should a law firm publish?
Quality beats frequency. One genuinely useful guide a month, such as a clear explanation of probate costs, is worth more than four short news posts.
How is content writing priced?
It is included in our SEO and AI visibility tiers. One-off pages for a new website are included in the build price.