Websites for solicitors

Personal injury website design for firms competing with national claims brands

Raise The Bar Websites designs websites for personal injury firms that compete on specific claim types and local trust rather than national ad budgets. Every page is built to turn an injured, sceptical visitor into a phone call, with no win no fee explained in plain English. Builds start at £1,995.

Get a free quote

Why is personal injury the hardest legal market online?

"No win no fee solicitors" is searched around 12,100 times a month in the UK (DataforSEO, October 2026).
Google's suggested cost per click for personal injury searches is around £66, the highest of any practice area we checked.
The top results are owned by national claims firms with large TV and ad budgets.

A smaller firm wins online by being more specific, more local and more trustworthy than the national brands.

What does a PI website need?

Feature Why

A page per claim type

Road traffic, cycling, workplace, slip and trip, clinical negligence, industrial disease. Each one is a different search

Plain-English "no win no fee" page

What a CFA is, what the client might pay, and when

Click-to-call and a short claim form

Injured people want to talk, not fill in a long form

Local pages

"Accident solicitor" plus the town is where small firms can still win

Case outcomes, real ones only

Never invented. Only with client consent and accurate figures

Landing pages for Google Ads

One per campaign, with call tracking

Which rules shape a PI website?

We work with these every day. Your COLP has final sign-off.

Rule What it means for the website

SRA publicity guidance

Claims must be accurate and not misleading

SRA ban on unsolicited approaches

The website attracts clients; it never chases them

LASPO referral fee ban (2013)

No paid referral arrangements for PI claims

CAP Code

Ads, including "no win no fee" claims, must be clear and provable

What pages should a personal injury website have?

Page Purpose

Home

Specific claim types and local trust, not generic promises

Road traffic accidents

Including cyclists and pedestrians

Workplace injuries

Employer liability, what to do first

Slips, trips and public liability

Councils, shops, landlords

Clinical negligence

If you handle it, with a careful, sensitive tone

How no win no fee works

CFAs, success fees, what the client might pay and when

How long a claim takes

Typical stages and timescales

Our team

Experience and accreditations

Start a claim

A short form and a phone number

How can a small PI firm build trust online?

National claims brands are well known, but many people distrust them. A local firm can win on the opposite: named lawyers, an office people can visit, honest explanations of what the client keeps from their damages, and clear answers to common questions. Specific pages, such as "cycling accident claims in south London", also give Google and AI tools a precise reason to recommend you.

What does it cost?

Group

From £7,500

Multi-office firms and firms with 20+ fee earners

Live in 3 to 6 weeks

Practice

From £3,995

Firms with several practice areas and teams

Live in 2 to 4 weeks

Starter

From £1,995

Sole practitioners and single practice-area firms

Live in 2 to 3 weeks

Hosting and care: £65 a month, rolling, 30 days' notice. Quotes are held for seven days.

Many PI firms combine a build with Google Ads management, from £497 a month.

What do law firms say about our work?

A Professional Website Designed to Convert
“Our new website presents our practice areas beautifully, introduces our solicitors and makes it straightforward for potential clients to arrange a consultation. Every detail feels carefully considered, from the navigation and mobile experience to the enquiry forms.”
Michael, Commercial Law Partner, London

Professional From Start to Finish
“The entire process was seamless. They took the time to understand our firm, our specialist practice areas and the types of clients we wanted to attract. The finished website looks exceptional, works brilliantly across devices and gives us a much stronger online presence.”
Emma, Legal Practice Director, Kent

These reviews were given to the team behind Raise The Bar Websites, WDL Digital Ltd, for law firm website and visibility work carried out before this brand launched. Published as written, with permission. All reviews

Frequently asked questions

Can we advertise 'no win no fee'?

Yes, but it needs to be explained properly. Clients should understand what they might still pay, such as a success fee or insurance premium deducted from damages. The SRA requires publicity to be accurate and not misleading, and the CAP Code applies to ads.

Can we contact people who have had an accident?

Not with unsolicited approaches. The SRA bans unsolicited approaches to members of the public, and referral fees in personal injury cases have been banned since 2013. Your website has to attract clients, not chase them.

How can a small PI firm compete with national claims firms online?

By not competing on the same terms. National brands own 'personal injury solicitor'. A local firm can win on specific claim types and places, such as 'cycling accident solicitor Wandsworth' or 'workplace injury claim Basildon'.

Should a PI firm use Google Ads?

Often, yes, but carefully. Personal injury clicks are among the most expensive in Google Ads, around £66 suggested cost per click in our October 2026 research, so every ad needs its own landing page and call tracking.

Do you build claim calculators?

We can, but compensation calculators carry real risk of misleading clients. If you want one, the figures and wording must come from your firm and be signed off by your COLP.

Get a fixed quote for your firm

Tell us about your firm in one short form. A fixed written quote within one working day, held for seven days. No calls needed unless you want one.