What does a generalist usually miss?
| Area | What a generalist often does | What a specialist does |
|---|---|---|
| SRA price information | Puts one "Fees" PDF in the footer | Builds a clear price page for each service the SRA Transparency Rules list, linked from the practice-area page |
| SRA digital badge | Pastes an image of the logo | Installs the working clickable badge linked to your mySRA record |
| Complaints | Leaves it to the terms page | Gives it its own page with the Legal Ombudsman details |
| Practice areas | One "Services" page with a bullet list | One page per area, written for that client's situation |
| Fee earner profiles | Names and photos | Experience, qualifications and practice areas, with author markup for Google |
| Advertising claims | "London's best family lawyers" | Wording you can stand behind, written with the SRA and CAP Code in mind |
| Search | Generic SEO plugin settings | LegalService schema, YMYL-aware content and local office pages |
Why does Google treat law firm websites differently?
Google's own guidelines group legal pages with health and finance as "Your Money or Your Life" topics. Pages in that group are held to a higher standard of experience, expertise and trust. In practice that means:
- Real authors with real qualifications on your guides and practice-area pages.
- Clear firm details, including your SRA number and office addresses.
- Content that is accurate, dated and reviewed.
A specialist builds those signals into the structure from the start.
Why does it matter for AI search?
ChatGPT, Gemini and Google's AI answers tend to quote pages that answer a question directly and clearly. A page titled "Family law services" with three paragraphs of general text is rarely quoted. A page that answers "How much does an uncontested divorce cost in Croydon?" in its first sentence often is.
Is it worth it?
You will spend less time in meetings, see fewer revisions, and launch a site that does not need fixing six months later. Our prices start at £1,995 for a Starter site.
Group
From £7,500
Multi-office firms and firms with 20+ fee earners
Practice
From £3,995
Firms with several practice areas and teams
Starter
From £1,995
Sole practitioners and single practice-area firms
Hosting and care: £65 a month, rolling, 30 days' notice. Quotes are held for seven days.
Frequently asked questions
Is a specialist law firm web designer more expensive?
Not usually. Our packages start at £1,995, which is within the range a good generalist charges. The saving is in time: fewer briefing meetings, fewer revisions and fewer things to fix after launch.
What is YMYL and why does it matter for law firms?
YMYL stands for 'Your Money or Your Life'. It is how Google describes pages that can affect someone's finances, health or legal position. Legal pages fall into this group, so Google looks harder for signs of real expertise, such as named authors with real qualifications.
Can a generalist agency build a good law firm website?
Yes, if they take the time to learn the sector. The risk is that they learn it during your project, and the gaps show up after launch.
What is the most common mistake on law firm websites?
Hiding the price information the SRA requires for services like conveyancing and probate. It is often there, but buried in a footer PDF that nobody finds.