Why does an employment website need two front doors?
| Employee | Employer | |
|---|---|---|
| Mood | Shocked, angry, worried about money | Busy, risk-focused, wants it handled |
| First question | "Do I have a case, and what will it cost?" | "What is our exposure and how fast can you help?" |
| Searches | "unfair dismissal solicitor", "settlement agreement review" | "employment law for employers", "HR solicitor" |
| Buys on | Price, speed, a reassuring first call | Expertise, sector knowledge, responsiveness |
| SRA price page | Employee tribunal claims for unfair or wrongful dismissal | Defending those same claims |
Putting both on one generic "Employment law" page satisfies neither.
What does an employment website need?
Employee pages:
unfair dismissal, constructive dismissal, discrimination, redundancy, settlement agreements, whistleblowing
Employer pages:
contracts and handbooks, disciplinary and grievance, redundancy processes, tribunal defence, HR retainer
SRA price pages
for tribunal claims on both sides
A clear note on time limits and ACAS early conciliation,
dated and checked
A settlement agreement page,
one of the most searched employment topics
Fast routes
on the employee side: click-to-call and a short form
What should the home page of an employment firm do?
Split the visitor in one click. Two clear buttons, "I'm an employee" and "I'm an employer", each leading to its own section with its own tone, price information and contact route. An employee in shock wants reassurance and a fast first conversation. An HR director wants evidence that you have handled their kind of problem before and will respond quickly.
Which employment pages bring in the most enquiries?
| Employee side | Employer side |
|---|---|
| Settlement agreements | Disciplinary and grievance support |
| Unfair dismissal | Redundancy processes |
| Constructive dismissal | Defending tribunal claims |
| Discrimination | Contracts and handbooks |
| Redundancy | HR retainer services |
Each one should answer the client's question in the first sentence, explain the likely cost, and make the next step obvious.
What does it cost?
Group
From £7,500
Multi-office firms and firms with 20+ fee earners
Practice
From £3,995
Firms with several practice areas and teams
Starter
From £1,995
Sole practitioners and single practice-area firms
Hosting and care: £65 a month, rolling, 30 days' notice. Quotes are held for seven days.