Example: High street, multi-practice
Ashcombe Lane (fictional firm)
Bright and friendly, with fixed fees one click from every service and a clear "not sure where to start?" route.
I like this directionWhy do most solicitor websites lose enquiries?
Clients do not choose a solicitor the way they choose a plumber. They are often stressed, sometimes grieving, and almost always comparing three or four firms in different tabs. Most solicitor websites lose them at one of four points:
- They cannot find a price. Since December 2018 the SRA has required firms offering services such as residential conveyancing and uncontested probate to publish price information on their website. Plenty of firms technically do, on a page nobody can find.
- They cannot tell who will do the work. A list of partner names is not the same as a profile that says what this person handles every week.
- The practice-area page is generic. "We offer a full range of family law services" tells a parent in the middle of a separation nothing.
- The enquiry form asks too much, or too little. Either it wants a case summary before the client has decided to trust you, or it sends everything to one inbox where it waits two days.
What is included in a solicitor website build?
Part of the site What we build
Home page
Who you are, where you are, what you do best, and a quote or callback form above the fold
Practice-area pages
One per area, written from your brief: who it is for, how it works, what it costs, what happens next, and FAQs
Pricing pages
Clear pages for any service the SRA Transparency Rules cover, including the elements the rules list: total or range of cost, basis of charges, disbursements, VAT, key stages and timescales, and who does the work
Fee earner profiles
Photo, role, practice areas, experience and qualifications, plus author markup so Google can link them to the guides they write
Complaints page
Your complaints procedure and how to contact the Legal Ombudsman, as the rules require
SRA badge and number
In a prominent place, linked to your mySRA record
Enquiry routing
Forms that go to the right team, and into Clio, LEAP, Osprey or Actionstep where possible
Legal pages
Privacy notice, cookie banner and terms, built to ICO guidance on consent
Search foundations
Page titles, LegalService and FAQ schema, sitemap, Google Search Console and Analytics
We know the rules well. Your COLP still signs off what is published, because the regulatory responsibility always stays with the firm.
How is a high street firm's site different from a boutique's?
| High street firm | Boutique or specialist firm | |
|---|---|---|
| Typical client | Local individual, often a first-time buyer, a family or an executor | Business owner, high-net-worth individual or referrer |
| What they want first | A price, a phone number and proof you are nearby | Proof of depth: reported cases, sector experience, named partners |
| Structure | Practice areas front and centre, local pages for each office | Fewer, deeper pages, sector pages and partner profiles |
| Main enquiry route | Phone and a short quote form | A considered email or a referral |
| Usual package | Starter or Practice | Practice or Group |
