Example: High street, multi-practice
Ashcombe Lane (fictional firm)
Bright and friendly, with fixed fees one click from every service and a clear "not sure where to start?" route.
I like this directionWho is reading a wills and probate website?
Two very different people:
Client What they want
Planning ahead (wills, LPAs, trusts)
A fixed fee, a simple process, and someone they trust with family details
Dealing with a death (probate, estate administration)
To know what has to happen, how long it takes, what it costs, and whether they need you at all
Both are often older, often reading on a tablet, and often comparing two or three local firms.
What does a wills and probate website need?
Feature Why
SRA probate price page
Uncontested probate is listed under the SRA Transparency Rules: cost or range, basis of charges, disbursements, VAT, stages, timescales, who does the work
Fixed fee pages for wills and LPAs
Not required by the SRA, but clients expect them
An executor's guide
Answers "do I need a solicitor?" honestly, which builds trust
Accessible design
Large text, high contrast, simple menus, a big phone number
Lawyer profiles with STEP or other accreditations
Private client work is personal; clients choose the person
Home visit and hospital visit information
If you offer it, many clients need it
Clear dispute route
Contested probate is separate work and needs its own page
What do private client websites usually get wrong?
- The probate price is hard to find, or only shown as an hourly rate with no range.
- The design is too small. Tiny grey text that older clients cannot read.
- Wills, probate, trusts and LPAs share one page, so none of them ranks for its own search.
- No warmth. A list of services with no sense of who the people are.
What pages should a wills and probate website have?
Page Purpose
Wills
Single and mirror wills, fixed fees, what to bring
Lasting powers of attorney
Health and finance LPAs, fees, how long registration takes
Probate and estate administration
Full SRA price information for uncontested probate
A guide for executors
What has to happen, and whether they need a solicitor
Trusts and tax planning
Inheritance tax, trusts for children or vulnerable relatives
Contested wills
Separate from uncontested probate, with its own approach
Home and hospital visits
If you offer them
Our private client team
Profiles with STEP or other accreditations
Why do executors matter so much for private client firms?
When someone dies, the executor is usually a son, daughter or spouse who has never done this before. Many search for answers before they decide whether to use a solicitor at all. A clear, honest executor's guide that explains the steps, the likely timescale and when professional help is worth it often becomes the most valuable page on a private client website, because it reaches people at exactly the moment they are choosing.
What does it cost?
Group
From £7,500
Multi-office firms and firms with 20+ fee earners
Practice
From £3,995
Firms with several practice areas and teams
Starter
From £1,995
Sole practitioners and single practice-area firms
Hosting and care: £65 a month, rolling, 30 days' notice. Quotes are held for seven days.
