What makes central London different?
| Central London | Outer London and Essex | |
|---|---|---|
| Firms nearby | Around 2,700 within 6km | Tens to a few hundred |
| Typical clients | Businesses, international clients, high-net-worth individuals, commuters | Local families, homeowners, local businesses |
| How clients choose | Specialism, reputation, partner profiles | Price, location, reviews |
| What wins online | Specific expertise, sector pages, strong profiles | Map results, price pages, local pages |
Which areas do we cover?
| Area | Firms within 6km (Oct 2026) | Focus of our page |
|---|---|---|
| Westminster | 2,749 | Private client, property and family firms in Mayfair and Marylebone |
| City of London | 2,746 | Commercial and corporate boutiques |
| Southwark | 2,736 | Firms around London Bridge and the courts south of the river |
Next door: Camden and Islington in north London, and Kensington and Chelsea in west London.
What does it cost?
Group
From £7,500
Multi-office firms and firms with 20+ fee earners
Practice
From £3,995
Firms with several practice areas and teams
Starter
From £1,995
Sole practitioners and single practice-area firms
Hosting and care: £65 a month, rolling, 30 days' notice. Quotes are held for seven days.
Frequently asked questions
How many law firms are there in central London?
As of October 2026, Google Maps lists around 2,700 law firms, solicitors and lawyers within 6km of each of Westminster, the City and Southwark. Those circles overlap heavily, so it is one very dense market rather than three separate ones.
Is it worth a small firm competing online in central London?
Yes, if you are specific. Generic terms are owned by large firms and directories. Specific practice areas and client types are far more winnable.
Do you work with large City firms?
Our packages suit firms from sole practitioners to multi-office practices. Very large firms with in-house marketing teams are usually better served by a large agency.