Example: High street, multi-practice
Ashcombe Lane (fictional firm)
Bright and friendly, with fixed fees one click from every service and a clear "not sure where to start?" route.
I like this directionHow do conveyancing clients choose a firm?
Conveyancing is the most price-driven work a high street firm does. "Conveyancing" alone is searched around 9,900 times a month in the UK, and Google's suggested cost per click is about £23 (DataforSEO, October 2026). Most of those people:
- Have just had an offer accepted, or are about to list.
- Have been sent a recommended conveyancer by the estate agent.
- Want a price before they want anything else.
- Are comparing on a phone, often in the evening.
If your website makes them call for a price, many will not.
What does a conveyancing website need?
Feature Why
Quote form or calculator above the fold
The price is the first question
SRA price information page
Residential conveyancing is listed under the SRA Transparency Rules: cost, basis of charges, disbursements, VAT, stages, timescales and who does the work
Separate pages for purchase, sale, remortgage, transfer of equity, leasehold
Each one has different fees and different searches
"Who will handle my matter"
Named conveyancers and their supervisor, as the rules ask
CQS and lender panel information
Reassures buyers whose lender needs an approved firm
Stage-by-stage explainer
Cuts the "what's happening?" calls your team takes every day
Estate agent referral page
A simple page agents can send clients to
What usually goes wrong on conveyancing websites?
The price page is a PDF.
Hard to read on a phone and easy to forget to update.
Disbursements are hidden.
A low headline fee followed by a long list of extras damages trust.
Leasehold is an afterthought.
Leasehold work has extra stages and costs, and buyers increasingly search for it specifically.
No timescale.
"How long will it take?" is the second question after price.
What pages should a conveyancing website have?
Page Purpose
Home
Price-first, with the quote form above the fold
Residential purchase
Fees, stages, timescales, disbursements
Residential sale
Fees, stages, timescales
Remortgage and transfer of equity
Shorter process, separate fees
Leasehold
Extra steps, management packs, lease extensions
New-build
Developer deadlines, reservation agreements
Fees (SRA price information)
The full Rule 1.5 information for each service
Our conveyancers
Who handles the file and who supervises
For estate agents
How to refer, what to expect
Track your matter
A link to your client portal, if you have one
How does a quote form help win conveyancing work?
A buyer with an accepted offer often asks two or three firms for a quote on the same evening. The firm that replies first with a clear figure, and makes the next step easy, usually wins. A good quote form asks only what you need to price the job: tenure, price, mortgage or cash, and whether it is a purchase, sale or both. It then sends the request straight to the person who issues quotes.
What does it cost?
Group
From £7,500
Multi-office firms and firms with 20+ fee earners
Practice
From £3,995
Firms with several practice areas and teams
Starter
From £1,995
Sole practitioners and single practice-area firms
Hosting and care: £65 a month, rolling, 30 days' notice. Quotes are held for seven days.
