What are the main options?
| Option | Rough cost | Good for | Watch out for |
|---|---|---|---|
| DIY website builder | Monthly subscription | Brand-new sole practitioner | You write everything; SRA pages and SEO are on you |
| Freelancer | One-off fee, varies widely | Small firms with a clear brief | Availability, ownership, who maintains it |
| Generalist agency | Mid-range one-off fee | Firms happy to brief in detail | Learning the legal sector on your time |
| Legal specialist agency | Mid to high one-off fee | Firms that want it done right first time | Price; check what is included |
| Large bespoke build | High five figures upwards | National firms | Long timelines |
We have not put specific market figures against each option, because published prices vary too widely to be a fair average. Ours are below.
What do we charge?
Group
From £7,500
Multi-office firms and firms with 20+ fee earners
Practice
From £3,995
Firms with several practice areas and teams
Starter
From £1,995
Sole practitioners and single practice-area firms
Hosting and care: £65 a month, rolling, 30 days' notice. Quotes are held for seven days.
What drives the price up?
Factor Why it adds cost
Number of practice areas
Each needs its own page and content
Number of offices
Each needs its own location page and Google profile
Content writing
Writing 20 pages of legal copy is real work
Migration from an old site
Mapping and redirecting old pages to protect rankings
Integrations
Case management systems, booking tools, quote calculators
Multilingual content
Accurate translation and checking
What are the ongoing costs?
Cost With us
Hosting, SSL, domain, backups, security, updates
£65 a month
SEO and AI visibility (optional)
From £497 a month
Google Ads management (optional)
From £497 a month, plus £495 setup and your ad spend
How do you compare two quotes fairly?
Put both quotes side by side and check the same things:
| Question | Quote A | Quote B |
|---|---|---|
| How many pages, and how many practice areas? | ||
| Who writes the content? | ||
| Are SRA price, complaints and badge set-up included? | ||
| Is migration from the old site included? | ||
| How many revision rounds? | ||
| What is the monthly cost after launch? | ||
| Who owns the domain? | ||
| What is the notice period? |
A cheaper quote that leaves you writing 20 pages of content yourself is often not cheaper once your fee earners' time is counted.
Is a website a cost or an investment for a law firm?
Both, but it is easiest to judge as an investment. Work out what one new client is worth in your main practice area. If a conveyancing matter brings in £1,200 in fees, a Starter website at £1,995 needs to bring in two extra instructions to pay for itself. Most firms with a website that ranks locally and converts well recover the cost much faster than that, but the maths is worth doing for your own firm.
Hidden costs to ask about
Domain ownership.
Is it in your firm's name, or the agency's?
Exit fees.
What happens if you leave?
Content.
Is it written for you, or do you get a template?
Changes.
What does a new profile or price update cost after launch?
Licences.
Are you paying yearly for themes or plugins?
Frequently asked questions
How much does a law firm website cost?
It depends on who builds it and how many practice areas and offices you have. Our own prices are from £1,995 for a Starter site, £3,995 for a Practice site and £7,500 for a Group site, plus £65 a month for hosting and care.
What are the ongoing costs of a law firm website?
Hosting, domain, security, backups and updates. With us that is £65 a month. Optional extras are SEO and AI visibility from £497 a month and Google Ads management from £497 a month plus ad spend.
Is a cheap website builder good enough for a solicitor?
For a brand-new sole practitioner on a tight budget, it can be a start. The risks are weak SRA price pages, poor search visibility and a site you outgrow quickly.
Why do law firm websites cost more than other small business sites?
More pages (one per practice area), regulatory pages, detailed profiles, and higher content standards because Google treats legal topics as 'Your Money or Your Life'.
What questions should we ask before hiring a web designer?
Who owns the domain? Is migration included? Who writes the content? Do they know the SRA website requirements? What is the monthly cost after launch, and what is the notice period?